The Art of War (English, Paperback, Tzu Sun)

The Art of War (English, Paperback, Tzu Sun)

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Additional Information

Type Of Book Translation - Anuvad
Author / Editor
Publication Jaico Publication


The Art of War (English, Paperback, Tzu Sun) A practical guide to public relations — how it works and what it can do for your business... This classic guide has been fully updated to include coverage of the Internet and e-commerce. In addition to complete instruction on all the conventional aspects of PR the book now includes sections on electronic PR (“e-PR”) and world-wide-web exploitation. Areas covered include: — corporate identity — getting media coverage — public relations on the internet — dealing with reporters and interviewers — sponsorship — corporate advertising — good customer relations